About emotionsbrand.

EmotionsBrand, started by graduating High School senior Kemarte’ Jefferson, is a brand that counteracts and reverses dominant narratives about MEN being able to present or display emotions. Defining a dominant story or dominant narrative, one may say it’s an ideal normalization through repetition in society upheld by authority. Thus meaning, MEN can’t cry, MEN can’t be angry, MEN can’t be stressed, MEN can’t be depressed, MEN can’t be fearful, but they have to uphold an image that they are protectors. Partnering with Game 6 clothings, Emotions Brand developed shirts to express men emotions and moods.